Practice area 04
Corporate Loyalty
Corporate benefits stop at employee status – external staff are left out. Corporate Loyalty closes this gap: a closed benefits shop that forms one building block of our retention consulting, available exclusively to freelancers and external staff of partner companies.
Increasing satisfaction
A retention tool, not an off-the-shelf rewards programme
The satisfaction of your people – internal and external alike – has a proven impact on your organisation’s success. For permanent employees, benefits programmes take care of this. For external staff, there has been no equivalent – until now.
Corporate Loyalty provides the answer: in our closed benefits shop, we offer your organisation’s external staff attractive deals from leading brands – in close cooperation with well-known manufacturers, for up to 250,000 registered freelancers and external staff. Payment is made not with money but with points – known as Loyalty Points – which can be exchanged for high-quality products.
What matters is the mechanism behind it: access to the shop is tied to active work for a partner company. Anyone who ends the working relationship loses that access. The result is a tangible loyalty anchor that sits outside the contractual relationship – and therefore avoids any grey area under employment law.
Loyalty Points (LP)
The currency of the benefits shop
External staff earn Loyalty Points through their work with partner companies and redeem them for products in the shop. Unredeemed points expire at the end of the financial year – an additional incentive to make active use of the benefit.
Working for a partner company
The freelancer works for one of VTRACE’s partner companies and gains access to the closed benefits shop.
Earning Loyalty Points
Through this working relationship, the external staff member earns Loyalty Points (LP) – the currency of the benefits shop.
Purchasing at preferential rates
The points are redeemed in the shop for branded products – on terms well below standard market prices.
Loyalty beyond the project
Access lasts only as long as the work for a partner company continues – a tangible reason to stay.
Product selection
Curated, not cluttered – the community decides
The Corporate Loyalty range consists entirely of products from a variety of leading brands: bestsellers, trending products and selected end-of-life offers across all the usual product categories – from computing & office and TV & audio to smartphones. Rather than overwhelming choice, the principle is deliberate selection: on average, no more than 15–20 products at any one time, with exactly one offer per product group.
What sets it apart: the community has a say. In regular surveys, we present upcoming products transparently to registered users – and what freelancers genuinely want is what makes it into the range. In consultation with our product partners, we also run weekly ‘Spotlight Deals’: selected top offers that generate high engagement.
Our pricing principle: offers should be at least 30% below the prices on popular price comparison sites – genuine benefits rather than token discounts.
For companies
Loyalty as a consulting service
We integrate Corporate Loyalty into your freelancer retention strategy – from workshops to assess the status quo through to rolling out the programme for your external staff. The shop is one building block among several – never the whole answer.
Request a consultationFor registered external staff
Access the benefits shop
Working for a partner company and already registered? Then sign in here with your login details. The shop is operated as a standalone service at corporate-loyalty.vtrace.de.
Shop login ↗Benefits that genuinely reach your external staff.
In a no-obligation initial consultation, we establish where your organisation stands today in attracting and retaining freelancers – and which measures offer the greatest leverage.