Practice area 03
Technology Thought Leadership
Becoming a thought leader with the right strategy: we report on current technology trends, analyse market potential – and give companies a platform within the tech community.
TechTonic news portal · 40,000 reach
Our in-house technology news portal
TechTonic is our online news portal covering innovative technologies from around the world – present on the relevant social media channels and read by developers, engineers and decision-makers.
Start-ups and innovation: compelling news and inspiring insights into the world of start-ups and the minds of the visionaries behind them.
Technology at the cutting edge: the latest and most interesting news from the world of technology – with articles on artificial intelligence, blockchain and much more.
For companies, TechTonic offers a credible way to place their own topics and expert articles within the tech community – as the foundation of a long-term thought leadership strategy that we develop together with you.
Your path to thought leadership
Visibility can be planned
Thought leadership is built not on individual articles but on consistency. We support companies in three steps:
- 01
Topic identification
Which specialist topics can your organisation credibly own? We identify where your expertise overlaps with what the community reads.
- 02
Editorial plan
Formats, frequency and channels – from expert articles on TechTonic to supporting coverage via newsletters and social media.
- 03
Impact measurement
Reach, response and enquiries from your target audience feed back into topic planning – making visibility measurable.
Your expertise deserves an audience.
In a no-obligation initial consultation, we establish where your organisation stands today in attracting and retaining freelancers – and which measures offer the greatest leverage.